WHO GIVE A CRAP?

Not long ago if someone said to you ‘Who gives a crap’ you would probably have been slightly offended but our 'Ethical Edit" Brand today has quickly made this term totally acceptable and consequently become a household name for when it comes to caring for your bum.

The team from WGAC love a good toilet joke, who doesn't? it brings a little giggle out in all of us. All jokes aside, toilet talk to them makes a world of difference and is what sets them a part from the crap. It's there way of having the biggest impact.

Simon, Jehan and Danny launched Who Gives A Crap with a crowdfunding campaign on IndieGoGo in July 2012. started Who Gives A Crap when they learnt that 2.3 billion people across the world don't have access to a toilet.

That's roughly 40% of the global population and means that diarrhoea related diseases fill over half of sub-Saharan African hospital beds and kill 900 children under 5 every day. That's hard to fathom and seems totally outrageous to us. Thank goodness these guys actually give a crap!

This is the impact WGAC has had so far.... Hold on to your toilet seats !

'We make all our products with environmentally friendly materials and we donate 50% of our profits to help build toilets for those in need"

This is the impact WGAC has had so far.... Hold on to your toilet seats !

$428,500 -The total amount they have donated to date to help fund hygiene and sanitation projects. YAY!

30,797 The amount of TREES SAVED

74 Million L The mount of water WGAC have saved by making their products using eco-friendly materials.

5,922 TONNES

The Greenhouse gas emissions avoided by making products with cleaner processes.

So it is with these stats that we say hey you , support the cause, because as they say at WGAC...."Good for your bum...great for the world....and your nose"

You can check out their fantastic range of crappy products here

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Styling and Words by Kate L