We've Changed.

You may have seen the announcement that I was shaking things up at TLSE and moving more into a one-wo-man band again. Focusing on Shoots, Creative Direction, Content, Consulting, Coaching and Business and Brand Development. With so many changes happening in the world and business it feels like the right move to be able to continue to nurture my spirit, continue doing what I love, and be able to have more flexibility with my life moving forward.

Unleashing Creativity, Driving Brands:

In a world awash with content, standing out requires more than just visual appeal; it demands a story that resonates, a strategy that delivers, and creativity that captivates. At the helm of what I do, I offer innovation and strategic insight, with a career spanning three decades across the lifestyle, interiors, food, beauty, wellness, and fashion industries I am well-versed in knowing what a brand needs to drive it forward.

From Passion to Profession: My Journey

My journey in the creative industry began long before I founded The Life Style Edit in 2016. With a passion for storytelling and an eye for design, I spent my 20's and 30's developing skills as a florist, creating and styling weddings and events for some pretty awesome people. From Flowers to Magazines, I honed my skills by working to create stories through the pages of Home Beautiful Magazine. A journey that led me to TLSE.

The Birth of The Life Style Edit

Driven by a desire to bridge the gap between creativity and business and feed the beast that Instagram was becoming, I founded The Life Style Edit.

Starting from scratch, I built this business to heights I never thought were possible, then the world changed and everything was different, "pivot" became the new word on everyone's lips and as business strategies changed. so did we, but one thing that has not changed is that I continue to produce stunning visual content that aligns strategically with business objectives.

I don't just create; I connect. I connect brands with their audiences through compelling narratives crafted with a deep understanding of market dynamics and consumer behavior. This is one aspect of TLSE that is not changing anytime soon. It has always been the foundation of how we operate and will continue to do so.

What Sets Us Apart

Strategic Creative Leadership: I believe that true creativity needs to be guided by a strong strategy. My approach goes beyond aesthetic appeal, embedding each project with a strategic framework that enhances brand visibility and engages target audiences effectively is the key to longevity and sustainability.

Collaborative Spirit: I thrive on collaboration. Working closely with business owners and creative teams, I dive deep into the brands’ ethos, enabling us to produce not only what looks good but what truly resonates with viewers. It's about understanding and fulfilling the brand's needs through a cohesive creative vision.

A Comprehensive Service: From conceptualising brand identities and leading high-level creative shoots to developing content strategies and managing detailed project logistics, I cover all bases. my ability to manage and execute complex projects while maintaining high standards of quality sets me apart in an industry where everyone is a stylist and photographer.

Why Work With Me?

Experience and Expertise: With a background that blends creative direction, content creation, and brand strategy, I bring a unique perspective that enriches every project. My extensive experience allows me to foresee challenges and navigate them efficiently, ensuring smooth delivery from concept to completion.

Adaptability and Innovation: The digital landscape is ever-evolving, and so are we. I like to stay ahead of the curve, incorporating the latest trends and technologies to keep clients' brands relevant and engaging.

Proven Track Record: My portfolio speaks volumes. From elevating startup brands to enhancing established names, our projects consistently deliver results that exceed expectations. Our clients’ success stories are a testament to our effective methodologies and creative solutions.

Leadership: Leading a team of skilled professionals, I foster a work environment that encourages creativity and growth. My dedication is reflected in every project, ensuring that each client receives personalized attention and tailored services.

Join Me in Crafting Your Brand’s Story

Your brand deserves to shine, and I am committed to making that happen, even if you don't know how to approach things, I can work with you to breathe new life into your brand, and we can work one-on-one with each other as I coach you through setting up systems and streamlining processes, launch a new product, or revamp your digital presence, I'm here to help you create something truly spectacular.

I invite you to reach out and discuss how we can work together.

Lock in a 15-minute call and we can chat.

Love

Heidi