TLSE Tips: Content Ideas for Your Instagram Feed

Bill Gates' once famously said "Content is king", which essentially means that if you're sharing content, you'll have an audience that follows you. This idea is still as relevant today as it was when he first said it way back in 1996, perhaps even more so with the creation of social media. So if you’re a small business looking to maximise the potential of your Instagram presence, then you need to be creative with your content.

Unsure about what you should be posting? Well, to help get you started, here are five content ideas for your small business Instagram feed...

1. Behind the Scenes

Give your followers a peek behind the curtain and show them what goes on in your business. This could include pictures of your workspace, office, or staff, or even snapshots of the creative process. Showing off the people and places that make your business run will help your followers connect with your brand.

2. Customer Highlights

Feature your fans! Show off your customers’ successes and share their stories. This could include a shout-out to a customer who completed a major purchase, or a shout-out to a customer who achieved an impressive milestone. This will make your customers feel special and appreciated, which can help build brand loyalty.

3. Product Spotlights

Showcase your products or services. This could involve pictures of your products, demonstrations of how to use them, or even customer reviews. Showing off your products will help boost your visibility and help potential customers decide if your product is right for them.

4. Events

Showcase any events that your business is hosting or attending. This could include pictures from a networking event, a conference, or even a meetup. Showing off your event presence will help attract more people to your events, and will also give your followers a better understanding of what your business is up to.

5. Contest and Giveaways

Hosting a contest or giveaway is a great way to engage your followers and increase your reach. You could offer a prize, such as a free product or service, and ask people to comment or share your post. This will help generate more interest in your business and potentially attract new customers.

These are just a few ideas for content that you can use to create an engaging Instagram feed for your brand. If you’re looking for more ideas, well Instagram itself is the ultimate source of inspiration! No matter what content you choose to post, remember to keep your content creative and engaging, and keep your followers informed of any new developments or promotions. Good luck!

WORDS | Emma Douglass