FROM TRASH TO FURNITURE TREASURE: ICONIC DANISH DESIGN BRAND LAUNCHES A SLEEK NEW COLLECTION

Family owned, iconic and independent - Danish furniture brand Vipp has its roots in the manufacture of industrial objects, favouring function over form.

Keeping a distinct minimalist and timeless aesthetic, you will most likely know the brand for its famous steel-cylinder pedal bins, originally designed for a hair salon in the 1930s.

All the bells and whistles

Continuing to choose timelessness over trends, Vipp now offers a complete range of furniture and soft-furnishings...and we are in love. In addition to industrial-purist kitchen and bathroom concepts, lightning and accessories are included in the new range.

The Vipp Home collection will showcase refined furniture and soft furnishings, comprising sofas, chairs, tables, pillows, blankets, and rugs. "Vipp's venture into architectural projects, like the Vipp Hotel, has prompted the desire to develop a line of furniture to inhabit these spaces," said Kasper Egelund, CEO and 3rd generation owner.

"Through a tactile approach, a new, softer layer is added to our trademark material through 80 years - steel." Kasper Egelund, CEO and 3rd generation owner

This new collection adds a touch of elegance and introduces tones, textures and upholsteries to your home.

One of our favourite pieces is the Vipp Loft Sofa - it encompasses the beautiful combination of a solid powder-coated aluminium frame together with high-quality textile or leather upholstery. It will bring joy to the entire family,

Another timeless piece is the Vipp Chair, which is great for either the dining room or as an occasional chair in the living room. Like the Vipp Loft Sofa, it also features a powder-coated aluminium frame and has a padded backrest that cunningly cantilevers backwards to keep you sitting at dinner parties just that little bit longer.

"The Vipp451 chair links the past with the future. The combination of genuine materials and industrial refinement state a clear reference to our design tradition and line of existing products." Vipp Chief Designer, Morten Bo Jensen.

Take a seat in these beauties at Cult Design Sydney from Wednesday, October 30 to Saturday, November 2 at the Vipp Open House (registration via Eventbrite).

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WORDS | Laura Baehny