Crafting content with a strategic approach
I tell stories for clients who value aesthetics, growth and great ideas. I’m nimble, creative and resourceful — whether I’m directing a shoot, coaching, supporting your business development or working with you in a one-off consulting session.
Together, we’ll shape clear, effective strategies that bring your brand’s story to life and create lasting impact.
I work one-on-one with brands to gain clarity, build actionable plans, and implement purpose-driven strategies.
WHO ARE WE
Driving growth for businesses in the lifestyle, property and retail industries.
I’m Heidi — Creative Director, brand strategist, and founder of The Life Style Edit.
TLSE began as a full service creative agency, but as the industry evolved, so did I. With the changing face of business — and the way modern brands want to work — I shifted to a smarter, more personal model. Today, TLSE is a boutique, founder-led practice where you work directly with me from start to finish.
With 30+ years of experience across design, content, styling, brand strategy, and social media, I help businesses refine their story, elevate their visuals, and create cohesive, strategic content that supports real growth.
If you’re ready for more clarity, stronger creative direction, and a brand that shows up beautifully across every touchpoint.
WHAT WE DO
WHAT WE DO
The Process
A one-on-one creative partnership for brands ready to grow.
I help businesses define their direction, sharpen their visual identity, and create content that feels cohesive and commercially aligned.
Whether it’s brand development, creative direction, social media, or strategic consulting — you’ll work directly with me from idea to execution.
• Brand direction
• Creative direction & content
• Social media strategy
• Consulting & coaching
